A SWOT Analysis of Virtual Reality (VR) for Seniors. Let's take a brief look at the results for Sony… A strong brand name of both Sony and PlayStation, already have a large following of gamers. A Porter’s Five Forces analysis of Sony Corporation indicates the need for strategies to counteract the effects of competition in the industry environment. Sony is known as a pioneer in its field with offerings ranging from electronics, music, computing, gaming, semiconductors etc. 3. Best raw computing power provided by its Cell processor; Sony is highly diversified company. Sony has long history of successful product such as Walkway, AS. Lake of ass games Less innovation compare to Worrisome Opportunities: 1 . High quality Blu-Ray function. In book: Virtual and Augmented Reality in Mental Health Treatment (pp.78-93) 2. Marketing Plan – Sony PlayStation 4 PlayStation 4 Marketing Plan Author: Toni Hoang, Tim von Oldenburg Version: 1.0 Date: 26.01.2010 Toni Hoang, Tim von Oldenburg -1- Marketing Plan – Sony PlayStation 4 Table of Contents Page 1. About the company 2. Strong network of game licensees. Sony SWOT Analysis Sony Strengths Below are the Strengths in the SWOT Analysis of Sony: 1. I'm currently writing my bachelor thesis about the potential of VR and HMDs. Internal analysis 2.1. In this case SWOT means strength + weaknesses (internal - products) and opportunities + threats (external - market). Sony PESTEL Analysis. Sony PlayStation: SWOT Analysis. 2. General analysis 2.2. Strong multimedia Support. If proven successful, Sony would revolutionize the gaming industry and would be the leader in VR technology. A SWOT analysis shows that virtual reality (VR) is a novelty that will be become another successful communication marketing platform in the pharmaceutical mass media mix. The Tokyo based conglomerate owns a diversified business portfolio and is considered to … SWOT analysis 2.3. It has more than 120000 employees across the world. Large installed base of the PS2. 3. This project is called “Project Morpheus” and it plans to rival the Oculus by actually linking their video games to first person reality. Strengths: Quality of the product due to the technical advantages in the mobile market Here is a SWOT analysis of Sony Corporation (NYSE: SNE), which once was the undisputed leader in the consumer electronics space. Sony has announced that they are constructing a VR headset to go along with the PS4. Hi guys! Sony is one of the biggest brands in the world. Global Virtual Reality Headsets Market Research Report 2020 . (Photo: Public Domain) Sony Corporation’s long-term success is pinned on the organization’s ability to address business issues, such as the ones shown in this Five Forces analysis. November 2018; DOI: 10.4018/978-1-5225-7168-1.ch006. 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